During the latest, exciting edition of Milan Design Week 2022, Campari Soda presented a new chapter of #SenzaEtichette design, in collaboration with Alessi: two creative and original products inspired by the iconic bottle designed by the genius of Fortunato Depero.
The two "Design Connection" products are available for purchase exclusively at Mohd. The proceeds are intended for a study grant dedicated to design at the Milan Politecnic.
Renowned designer Giulio Iacchetti reinvents the form and texture of Depero's bottle with Cirifletto, a steel mirror that plays with reflections and references, and Senzabuio, the lamp that evokes a sunset atmosphere, ideal to accompany an aperitif moment.
Mohd Officina Milano has been transformed into a beautiful set that sees influencers Chiara Carcano and Hell Raton protagonists of a video dedicated to Campari Soda's Design Connection 2022. Two different personalities united in the same concept: union makes form. Watch the video.
Designed to epitomize the ritual of the apéritif by the brilliant futurist Depero, the Campari Soda bottle has always been a modern and vibrant icon: its contemporary and effective shape has made it everlasting, unique and beautiful in its disruptive simplicity.
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