The Cassina Perspective, a new way of experiencing Cassina furnishings
Salone del Mobile 2019,
opens its doors with its new concept: "The Cassina Perspective". An intuition of the art director Patricia Urquiola, in which new pieces and icons of the past come together and communicate a new way of conceiving contemporary spaces. Spaces are subdivided by a perspective grid in which the different ways of living and conceiving environments are developed. In every location, there are new products and icons of the past.To welcome us there is the new ”Cotone" family, the new modular seating system signed by the brothers Ronan & Erwan Bouroullec. A welcoming system with the distinctive aluminium structure, in contrast with the soft upholstery of the cushions.
Traveling along the Cassina stand, we can find another great novelty by Rodolfo Dordoni, his personal way of interpreting Urquiola's styling. Dress Up! This is the name of the new system of a sofa with a feminine allure and generous volumes inspired by high tailoring; with the pleats that run through the armrest and the back and the zip, as if to remember a sartorial dress.
A modular system with essential lines yet with an eye turned on those guidelines and values intrinsic in Cassina products. Other than designing the chair, Patricia Urquiola also proposes her creation: the Backwing Armchair 571, the shape of the armrest that blends with the backrest for cozy and sophisticated comfort.
With the utmost respect for the works that made great Pierre Jeanneret, Cassina celebrates it by editing four of its furnishings: a chair, a chair with armrests, an armchair, and a table. All of these products are denominated: “Hommage à Pierre Jeanneret”. To enrich all the locations created at the Salone we find reproductions of paintings by Le Corbusier designed for Chandigarh, the Indian city he conceived in the 1950s.
Also, this year, Cassina is confirmed as a combination of avant-garde, authenticity, excellence, technological ability, and local artisan manual know-how. An identity built on solid values that express in the best Italian and international design through a shared, recognizable and high-level language.
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