Daniele Lago defines himself as a curious and happy child, so with this approach he still manages to be surprised at things and to stimulate his team to create innovative products. He noticed the change of modern society before other businessman and investigated all aspects of digital. He take advantage the extraordinary opportunity of getting to communicate their thoughts with as many people as possible. The idea was the approach to the business model that had the individual as focus of the project. In his company he chose that, strategically, design must be a cultural producer.
Inventor of great products such as the Fluttua bed or the Air Wildwood Table, has been able to dialogue with the materials and use them in a revolutionary way. Among the awards we mention the Lift chair and the Vertigo table, which won the prestigious Good Design Award 2017 in the furniture category as in 2016 the Air kitchen six months after the announcement of the nomination Elle Deco International Design Award 2017.