Poltrona Frau  after 34 years from the creation of the Color System, one of the symbols of the company that rigorously and scientifically codifies the chromatic universe of Frau leather, changes its face and overlooks a new way of conceiving colors. Through "a respectful revolution", the chromatology's expert Giulio Ridolfo creates a chromatic map that identifies and unites the groups of similar colors together. There are seven macro families, inside there will be 26 "historic" shades to which 47 new tones are added. The change was a consequence of the change in the way of life today, the colors are no longer static and autonomous but complemented and connected in the space that hosts them. They become an individual and emotional experience, divided into circular sets ordered according to a gradual chromatic logic of tones and sub-tones. Into the Black is the family that leads us to a sophisticated scale of blacks and grays; Milky Way includes the icy and bright tones with cold and warm shades of white; Fundation is inspired by female make-up and contains the blush and beige shades; Tierras tells us the shades of the browns of the English club tradition, the fumoir, of the equestrian world. Red Memories are the bright and refined reds that improve over time like good wine; Winter Garden which includes the magical and mysterious shades of blues and greens and finally Back in Town a mix that combines cultured and emotional shades rich of references to countries around the world.

Color Sphere leather groups by Poltrona Frau

The new Poltrona Frau collection has the ambition of being durable and timeless because true luxury lies in a thoughtful design combined with knowing how to choose the best raw materials and work to produce the best furniture. All products carry forward the idea of a "humanistic" design careful to interpret the needs and desires of the contemporary world.

The iconic Vanity Fair armchair celebrates 90 years, so Poltrona Frau with the help of Roberto Lazzeroni creates a respectful version of the original, but adapting its proportions to today's lifestyles. Vanity Fair XC  is even more welcoming and with generous and comfortable proportions.

Vanity Fair XC by Poltrona Frau

After the great success of the Times bed, the designers Spalvieri and Del Ciotto design the Times Lounge  armchair which combines advanced construction techniques with a sober and sophisticated contemporary aesthetic. Simple and rigorous lines for a comfortable seat, embellished with warm and natural materials expertly elaborated by Poltrona Frau.

 Times Lounge chair by Poltrona Frau

Viola  is a chair capable of dialoguing between past and present, a reinterpretation of the classic shape of the chair that Concept AB giving it a decidedly contemporary touch. Viola is a product that follows the design common thread of the 2020 news, objects capable of transcending time and fashions.

Viola Chair by Poltrona Frau

Roberto Lazzeroni offers us a more playful and daring version of the Martha armchair presented in 2019, the rocking Martha , with a curved ash base for a more casual and irreverent version.

Poltrona Frau brings to life a project by Gianfranco Frattini from the 70s, Kyoto  is a coffee table where the craftsmanship know-how with a deep knowledge of the material meets a noble and versatile material such as wood. Clearly inspired by Japan, this coffee table available in two sizes made of solid wood is perfectly designed in a game of joints and full and empty spaces.

Kyoto coffee table by Poltrona Frau

The luxurious collection of Grant poufs inspired by the Hollywood star Cary Grant in woven leather is enriched with three new, more versatile and compact dimensions, including a container for storing objects or anything else.

Grant pouf by Poltrona Frau

Another novelty appears in the Chester family, it expands in the Chester Line version with two new dimensions and curved proportions, for new and original compositions that help and satisfy the new needs of contemporary living.

Chester Line by Poltrona Frau

Finally, among the new products, Giulio Ridolfo, with the precious help of Chiara Novello, creates Journey decorative cushions, the result of sensations and memories of experienced landscapes characterized by luxurious leather weaves of different shades to emphasize the new Color Sphere. In conclusion, there are extensions of successful collections that already exist to emphasize that well-made products can transcend fashions in the succession of eras and can live in spaces and needs extremely different from those in which they were conceived.

Journey cushions by Poltrona Frau

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