The true creative? He is able to think “outside the box”, in a completely independent and original way. But in the field of industrial design being creative is not enough, it is also necessary to know how to find the right balance between innovation and functionality, provocation and taste and to be able to strike the right moment of genius. These 6 furnishing projects have succeeded, because they question the traditional models we are used to and invite us to reflect and identify new perspectives and unexpected possibilities. A few examples? Bringing a normally hidden structure into view, making a detail beautiful even if it will remain hidden, giving objects more functions, and so on. Furniture and accessories that surprise us, leave us disoriented for a moment but then conquer us and perhaps give rise to a new standard, a new model, which is born as a provocation and then becomes standard. Allowing design to reinvent itself to the rhythm of our changing habits, now chasing them, now anticipating them, always generating a thought about what is normal, what is a-normal and how little, after all, it makes sense to ask ourselves this question.

Oversize: the Molletta bench by Baldessari&Baldessari for Riva 1920

Can a simple, popular and in a certain sense "poor" object become a design icon? Yes, right because it is bravely reinterpreted, as the Baldessari&Baldessari studio did with the classic wooden clothespin, bringing it to a surreal dimension. Because they have transformed a familiar and evocative object into a piece of design, a real sculpture, in solid scented cedar wood that functions perfectly as a seat (on the cover).

Undersize: Fulcrum candle holder by Lee Broom

Fulcrum by Lee Broom

Here the game of "out of scale" takes place in reverse and a marble column, a classic figure of the architecture of the past, becomes small, to the point of becoming a table candle holder. Fulcrum is a small sculpture in which to insert a candle and create an elegant focus.

Beautiful and invisible: the tartan mattress by Hästens

Hästens

Hästens overturns a cliché that no one has ever wondered about and covers the mattress with a fine cotton with a tartan pattern, just like that of the sommiers that make the brand famous throughout the world. Yes, it's true, to be used, the mattress will be covered and its upholstery will therefore be hidden, but it doesn't matter: real good taste, Hästens makes us understand, lies precisely in the attention to the most hidden details and not in ostentation.

Visible structure: the Citizen armchair by Konstantin Grcic for Vitra

Citizen by Vitra

In this chair, designed by Konstantin Grcic, the protagonist is the frame, a normally hidden element, covered in fabric, which is brought to the fore here to show the engineering of the project and to create a completely new decorative motif. And so the tubular steel, a technical element par excellence, is here ennobled and transformed into a formal element.

Magic mirror: the Space lamp by Ward Wijnant for Moooi

Space by Moooi

Space is a mirror by day, but when evening comes, it becomes a lamp and the mirror disappears. That's right, because when the light is off its surface is reflective and when the light is on the same surface becomes translucent. In addition, the Dimmer-to-disco system allows you to switch from a warm light to a light in pastel colors, up to a light with a disco effect.

Under the table: Mass Table by Tom Dixon

Mass Table by Tom Dixon

You have to kneel to discover the magic of this table, otherwise hidden by the surprising top. In fact, the legs and the play of reflections created by them below the top itself show the designer's creativity outside the box, accustomed to play with perception and proportions.

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