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Founded in 1987 in Tuscany, Edra is now one of the most influential and nonconformist international brands of industrial design. Its strength lies in the design choices, aimed at overcoming the trends to create timeless items always up to date with the latest comfort and innovation rules. Edra is 'High tech - Hand made' and the items signed by Francesco Binfarè, Masanori Umeda, Cananzi and Semprini, Fernando and Humberto Campana, Ross Lovegrove and Steven Blaess are shown in the best international museums worldwide.