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Roberto Lazzeroni

Born in Pisa, Roberto Lazzeroni studied Art and Architecture in Florence. Famous for his "sentimental design", the Italian designer stands out for his original style. Past and future are constantly connected in all his projects: a clear peculiarity, even for inexpert eyes. Just think of the brand new The Secret Garden outdoor collection and the Fidelio small tables and storage furniture collection, both created for Poltrona Frau.

His dynamic approach has led him to undertake successful projects and collaborations throughout the globe.

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His design, with no ostentation or frivolities relocates objects in a story, in a tradition, in autobiographical or collective memory.
After his studies, he became interested in conceptual art and Radical Design. At the beginning of the '80s he approached industrial and interior design: a step that he defined as "fundamental" for the following approach to "industrial product". In that period he carried out important "Interior Architecture" works, noticed and published by Italian and foreign magazines. Lazzeroni boasts important collaborations with Ceccotti Collezioni, Poltrona Frau, Baxter, Flexform, Giorgetti and Lema.
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