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Mohd & Elle Decor: Back to Icons

Mohd supports Elle Decor Italia in the exciting initiative that brings design icons from the 1960s to the 1990s to the cinema. The project aims to reveal the brilliant creations of the great masters who over the decades have become protagonists in the history of design. From Friday 21st to Sunday 23rd October don't miss the exclusive appointment at the cinema with design. An exhibition that recalls the icons from the 60s to the 90s through the eyes of directors and filmmakers, at the ADI Design Museum in Milan, in Piazza Compasso d'Oro 1.

Mohd & Elle Decor: Back to Icons

21st - 23rd October, ADI Design Museum of Milan, discover the icons of Design at the Cinema

Design Icons

Mohd & Elle Decor: Back to Icons traces four decades, from the 60s to the 90s, focusing on iconic products that have stood out for their ingenuity, innovation, surprising aesthetics and extraordinary functionality.

 

 

 


The icons of the 60s

 

The 1960s marked a turning point in design: the rigorous post-war rationalism was followed, in contrast, by the birth of an informal, colourful and fresh design, which draws heavily on Pop Art. The furnishings and accessories are extravagant, lively and recognizable, they quickly become popular and desired icons. It is the triumph of plastic, printed and modelled in the most eccentric and seductive forms, such as the famous Panton Chair by Verner Panton.

1960


The Icons of the 70s

 

Radical Design makes Italy a symbol of the artistic and cultural avant-garde, the designers contrast eccentric and innovative creations with the advance of Rationalism. Eclecticism returns in art, as well as in architecture and design; the numerous styles escape any classification, drawing on Italian, Scandinavian and French creative inspirations.

1970


The Icons of the 80s

 

The contamination of genres is a prerogative of the design of the 80s, creativity is influenced by the irrepressible force of historical change. The design has a strong character, it breaks the mould and subverts the rules with a provocative tone. The Memphis Group is in vogue in Milan, a post-modernist collective founded by Ettore Sottsass that overturns the concept of "good taste" by emphasizing colours and forms of mass culture.

1980


The Icons of the 90s

 

Simple, sober and minimal: the design of the 90s reflects the need of the time to return to traditional values, unlike the frenetic rhythms of life and the provocative spirit proposed as a model of the previous decade. Furniture, lighting and accessories now have an essential character and clean lines; neutral tones dominate, especially white.

1990

Mohd & Elle Decor: come and discover the icons of Design at Officina Milano

The multifunctional open space of Mohd Officina Milano, in via Mauro Macchi 82, hosts an exclusive selection of iconic products from the 60s, 70s, 80s and 90s, combined together in an articulated path that reflects the vision of plurality of Mohd. Different furniture, accessories and lighting from the most prestigious brands coexist in harmony in the space, evoking unique and personalised settings.

The Designers who made history

Creative geniuses have distinguished themselves in the universe of design by imagining increasingly original, extravagant and innovative works. Brilliant women and men, architects, designers, artists or engineers, have profoundly marked contemporary culture with their iconic creations. Avant-gardists, pioneers, innovative: starting in the 60s with Verner Panton, Achille Castiglioni, Eero Arnio and Gae Aulenti, then again Joe Colombo, Vico Magistretti, Gaetano Pesce, Mario Bellini and Studio 65 in the decade since 1970, Cini Boeri, Ettore Sottsass, Philippe Starck in the 1980s, ending with Aldo Rossi and Luca Meda, Ingo Maurer, Ron Arad, Konstantin Grcic and Antonio Citterio in the last decade of the twentieth century.

 

 

 

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