Welcome to Elle Décor Grand Hotel
The fifth edition of Elle Decor Grand Hotel is officially open, and this year it has shifted to the virtual world. The installation has been held since 2016 in Milan, at Palazzo Morando, focusing on the topics of contract and interior design. Result of an idea by Elle Decor Italia, international fashion and design magazine, the Grand Hotel reaches its fifth edition presenting a 100% digital project, an authentic experiment signed by Ludovica + Roberto Palomba.
Mohs is in partnership with Elle Decor Italia for the Grand Hotel IperHotel project, the digital exhibition focused on the evolution of hôtellerie and hospitality, an exciting digital project, signed by Ludovica + Roberto Palomba.
The partnership with Mohd opens the possibility for an actual design shopping experience. For the very first time, the digital exhibition supports and upgrades the shopping experience. The guests can easily purchase all the items and the furniture selected by the design duo.
The digital exhibition is online on grandhotel.elledecor.it from the 26th of November 2020 to the 31st of January 2021.
Ludovica+Roberto Palomba, co-founders of the PS+A studio based in Milan, have revised the project in the harmonic spirit of freedom and firmness, testing and experimenting with the most useful ideas in the field of hôtellerie and hospitality. Everything in the rigorous respect of the current concerns: social distancing and need for safety. Without, however, overlooking people’s need for connection, replaced with visual contact.
Final result of the project is a spatial recreation of the hotel experience, a virtual conviviality settled in the digital dimension: from the live music, art, reading events, to the shopping experience.
“Do you know a child walking into a chocolate shop? Entering Mohd’s catalogue is the same thing for me. I entered this world, among other things they have both historical and contemporary products, super interesting and truly stimulating, but also just trivially to do research. Mohd was a partner in our Elle Decor project and it worked with us in close contact.” — Ludovica Serafini
“Working with Mohd was really exciting because behind there are people with a special level of professionalism. Mohd truly represents a huge collection of products that truly tell the best of what the expression of design could be today. It was very easy for us to structure a project by taking all the elements that we need to build our project from Mohd, navigating between the various sections that are really easy to navigate.” — Roberto Palomba
“Elle Decor Grand Hotel 2020 represents an absolute revolution, since it is completely virtual. The project was entrusted to Roberto Palomba and Ludovica Serafini from ps+a studio and focuses on the topic of hospitality in a very critical moment for the whole category.
The intention was envisioning a comfortable, safe space, able to convey a general feeling of enjoyment, without ever openly showing the technical elements necessary to grant safety and social distancing. While browsing we are led from the reception to the kitchen and the restaurant, without neglecting the more intimate locations such as the spa and a bright suite with a view on a fictional Milan. There is also shopping: for the first time the Grand Hotel furnishings will be available with just a click. An intertwined combination of virtual and real life experiences, strengthening the concept of this edition."
— Livia Peraldo Matton, Elle Decor Italia Editor-in-chief
Photo Credit Giovanni Gastel
The Grand Hotel SelectionDiscover the exclusive products and collections selected by Ludovica Roberto Palomba to furnish the ambiences of the Grand Hotel. The sophisticated pieces of furniture and the precious lighting systems convey a timeless atmosphere to every environment. Discover the selection