Vista Alegre blends traditions and modernity in precious ceramic artworks, always in line with cultural trends.
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Through its commitment to design, quality and innovation, Vista Alegre is honored among the few Portuguese luxury brands that have achieved global iconic status.
Founded in 1824 by José Ferreira Pinto Basto, Vista Alegre was the first porcelain factory in Portugal. Plates, cups, trays, vases and decorative objects are crafted through a special molding process, whereby malleable porcelain clay is placed inside a clay mold and pressed against its surface by a rotating metal head. Today, apart from being an industrial unit, the brand has grown to be a part of Portuguese heritage.