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Francesco Binfarè

Francesco Binfaré is an Italian designer born in 1939 in Milan, where he currently lives. He is globally known as the master of "soft design": his soft pieces of furniture are the expression of an embracing design that meets the needs of a modern world. Known in particular for his sofas, Francesco Binfaré has designed some extremely expressive creations, such as the Pack sofa for Edra, whose base reminds of an ice pack while the backrest takes the form of a soft white bear, lying on its side.

Blending technology and craftsmanship, Binfarè produced a smart sofa experience, achieving the maximum of comfort.

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Francesco Binfaré deconstructs the traditional idea of a sofa, presenting a new, ultra-contemporary concept.
He achieved his artistic maturity under his father’s wise eye, becoming a researcher for new technologies and later Director of the world-famous brand Cassina from 1969 to 1976. In 2002, Francesco Binfaré started a partnership with Edra that continues today. The designer creates a new way of experiencing relax through some dynamic, versatile sofas that stand out for their original shapes like the Flap sofa, the Standard sofa and On the Rocks, a completely flexible modular system.
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