Mohd & Elle Decor: Back to Icons
Mohd colabora con Elle Decor Italia en la emocionante iniciativa que lleva al cine los iconos del diseño entre los años 60 y 90. El proyecto pretende divulgar las ingeniosas creaciones de los grandes Maestros que, a lo largo de las décadas, protagonizaron la historia del diseño. No te pierdas la exclusiva cita con el diseño en el cine, una reseña que cuenta los iconos entre los Años 60 y 90 a través de los ojos de los cineastas. Del viernes 21 al domingo 23 de octubre, en el Museo del Diseño ADI de Milán, Plaza Compasso d'Oro 1.
Mohd & Elle Decor: Back to Icons traces four decades, from the 60s to the 90s, focusing on iconic products that have stood out for their ingenuity, innovation, surprising aesthetics and extraordinary functionality.
The icons of the 60s
The 1960s marked a turning point in design: the rigorous post-war rationalism was followed, in contrast, by the birth of an informal, colourful and fresh design, which draws heavily on Pop Art. The furnishings and accessories are extravagant, lively and recognizable, they quickly become popular and desired icons. It is the triumph of plastic, printed and modelled in the most eccentric and seductive forms, such as the famous Panton Chair by Verner Panton.
The pop design of the 60s
The furniture and lighting icons of the 60s have whimsical and colourful designs, soft shapes and an innate pop character.
The icons of the 70s
Radical Design makes Italy a symbol of the artistic and cultural avant-garde, the designers contrast eccentric and innovative creations with the advance of Rationalism. Eclecticism returns in art, as well as in architecture and design; the numerous styles escape any classification, drawing on Italian, Scandinavian and French creative inspirations.
The creative eclecticism of the 70s
From the revolutionary and sharp character of the 70s, original, colouful and captivating design icons are born.
The Icons of the 80s
The contamination of genres is a prerogative of the design of the 80s, creativity is influenced by the irrepressible force of historical change. The design has a strong character, it breaks the mould and subverts the rules with a provocative tone. The Memphis Group is in vogue in Milan, a post-modernist collective founded by Ettore Sottsass that overturns the concept of "good taste" by emphasizing colours and forms of mass culture.
The hybrid creativity of the 80s
Provocative, hybrid and very colourful, the design of the 80s alternates geometric motifs with imaginative and eccentric shapes.
The Icons of the 90s
Simple, sober and minimal: the design of the 90s reflects the need of the time to return to traditional values, unlike the frenetic rhythms of life and the provocative spirit proposed as a model of the previous decade. Furniture, lighting and accessories now have an essential character and clean lines; neutral tones dominate, especially white.
The minimalism of the 90s
The extravagances of the previous decade were followed in the 90s by an essential and clean design in which white is the protagonist.
Come and discover the icons of Design at Officina Milano
The multifunctional open space of Mohd Officina Milano, in via Mauro Macchi 82, hosts an exclusive selection of iconic products from the 60s, 70s, 80s and 90s, combined together in an articulated path that reflects the vision of plurality of Mohd. Different furniture, accessories and lighting from the most prestigious brands coexist in harmony in the space, evoking unique and personalised settings.
The Designers who made history
Creative geniuses have distinguished themselves in the universe of design by imagining increasingly original, extravagant and innovative works. Brilliant women and men, architects, designers, artists or engineers, have profoundly marked contemporary culture with their iconic creations. Avant-gardists, pioneers, innovative: starting in the 60s with Verner Panton, Achille Castiglioni, Eero Arnio and Gae Aulenti, then again Joe Colombo, Vico Magistretti, Gaetano Pesce, Mario Bellini and Studio 65 in the decade since 1970, Cini Boeri, Ettore Sottsass, Philippe Starck in the 1980s, ending with Aldo Rossi and Luca Meda, Ingo Maurer, Ron Arad, Konstantin Grcic and Antonio Citterio in the last decade of the twentieth century.
Secure payments
