Gebrüder Thonet Vienna: heritage designs the future
From the industrial era to nowadays, from Austria to the rest of the world thanks to the ingenious intuition of a man, Michael Thonet: this is the story of Gebrüder Thonet Vienna. The brand was officially founded in 1976, but its roots are rooted in the nineteenth century, when the hand of an artisan craftsman developed an innovative woodworking technique. In 1842 Thonet managed to improve the already known wood bending technique, transforming it into a fast industrial process for the series production. Together with Vienna straw, bent wood will give life to the famous seats signed by the brand.
Legendary products such as the classic chair N.1, from which numerous models up to N. 14 were born, were created in the early years of activity around 1950. An almost immediate success for the family-run business, known as Gebrüder Thonet, which immediately exploited an effective distribution system that could easily expand on the market.
The aftermath of the postwar period didn't undermine the determination and passion of the Thonet family, that in 1948 reopened the activity in Vienna, developing independent production units in other countries as well.
Elegance, sobriety and versatility are the main features inherited by Gebrüder Thonet Vienna, together with the ability of making tradition and innovation collide. GTV products give shape to the idea of contemporary and multifunctional furnishings through advanced techniques and sophisticated design.
Products such as the N. 14 chair can make even the younger generation fall in love, with its more than 50 million pieces produced between 1850 and 1930, an expression of the continuous search for sophisticated design shapes.
Discover
on MohdThe Loos Café Museum chair is another historic piece of the collection. Designed in 1898 by Adolf Loos to decorate the famous Café Museum in Vienna, it is also known as the Nobel prize chair because it furnished with its discrete and stylish silhouette the event that celebrated the 2014 Nobel Prizes.
Even the new items of 2017 embody the brand's values, such as tradition, functionality, elegance and high quality standards. Designed by Lucidipevere, the Chignon armchair stands out for its softness, lightness and vintage touch.
Signed by the Swedish duo Front, the N.0 chair is a contemporary reinterpretation of classical elements.
The Promenade sofa, designed by Philippe Nigro, expresses a new concept of relaxation through essential and sober lines.
A pleasant dialogue between tradition and contemporaneity characterizes the Pince chair, signed by Lucidipevere.
GTV collections fit perfectly into sophisticated environments. The chairs and armchairs in particular, have been internationally used in the contract field, having been used to decorate a number of famous hotels, restaurants and theaters worldwide.
Cafè du Trocadero, Paris
Brasserie du Theatre, Bordeaux
Hotel Marrols, Bratislava
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