"Design makes things seem special, and who wants normal if they can have special? And that’s the problem. Special is generally less useful than normal, and less rewarding in the long term."- Jasper Morrison

Super Normal, that is to say simple and functional. That’s how design should be, according to Jasper Morrison. Born in 1959 in London, he has designed everything, even a tram system for the German city of Hanover: presented to the public in 1997 at the Hanover Industrial Fair, the first vehicle was awarded the IF Transportation Design Prize and the Ecology Award.

After all Morrison had previously proved to have the makings of an excellent designer: its Handlebar Table, exhibited at the Design Museum in London, was already on the market at the beginning of the 80s, when he still had to complete his studies. He graduated in Design at Kingston Polytechnic Design School in 1982 and specialized at the Royal College of Art in London in 1985. A year later, he opened his first studio, the Office for Design, in the British capital. He wasn’t even thirty years old. Today, Jasper Morrison Ltd. consists of three design studios with the main office in London, a branch in Paris and one in Tokyo. It works for international brands, such as Magis, Vitra, Flos and Moooi and even Sony and Samsung. Its whole production is lead by a unique, minimalist and elegant style, inspired by functionality. Because design is a serious matter.

His first creations were inspired by Dada and ready-made. The Corks collection for Moooi is consistent with the “super normal” philosophy, theorized along with his Japanese colleague Naoto Fukasawa. It comprises two versatile, cylindrical elements in agglomerate cork, inspired by the common stoppers for bottles. Both of them can be used as small side tables, stools or ottomans. 

Corks Moooi Morrison

Smithfield lamp, designed for Flos, has a concrete source of inspiration, too. In the designer’s words: "There’s a market in London called Smithfield and these lamps take their inspiration from a certain typology of metal lamp shade which used to hang in these kind of situations. I’ve always liked the industrial and functional character of these lights, and wanted to make a project out of them, looking for some way of making use of their efficiency in delivering light, and the forms themselves which are so much a part of the good atmosphere of industrial spaces”. Available in both ceiling and suspension version, Smithfield provides light and a touch of essential design to any environment.

Smithfield Flos

"For various reasons designing a chair is not comparable to designing any other object ... The chair is like a jigsaw puzzle, I do not think the perfect chair has ever been designed, not even by Eames." Yet, Morrison has signed a unique product for Magis, the elegant Air Chair, made from a single piece of plastic using Magis's innovative gas injection technology, which allows full control of the thickness and density of the material. It is also available in the folding version, with or without armrests. 

Hal family of chairs, designed for Vitra, is characterized by the same versatility and simplicity. Durable and completely recyclable, they are designed for daily use. They offer a multitude of configuration options to easily fit any private or contract space.

Hal Vitra Jasper Morrison

Morrison knows that details count: "If I watch a movie, often spend more time looking at the details of objects in the background rather than to follow the plot."  Rotary Tray for Vitra is a contemporary rendering of the classic étagère and, thanks to its minimalist, style it lends itself to many uses and locations.

Rotary Tray Vitra

Glass is the absolute protagonist of Mirror Mirror collection of tables designed for Glas Italia. The light material is interpreted with a simple and effective language and reaches formal purity through the use of innovative techniques that allow extremely precise workmanship.

Mirror Mirror Glas Italia

Discover the whole collection consecrated to Jasper Morrison on Mohd!

Scopri tutta la collezione!

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