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Mohd in partnership with Elle Decor Italia for the Grand Hotel project
Mohd is in partnership with Elle Decor Italia for the Grand Hotel project, the digital exhibition focused on the evolution of hôtellerie and hospitality. An exciting project on the edge of reality, signed by.
The fifth edition of Elle Decor Grand Hotel is officially open, and this year it has shifted on the virtual world. The installation has been held since 2016 in Milan, at Palazzo Morando, focusing on the topics of contract and interior design. Result of an idea by Elle Decor Italia, international fashion and design magazine, the Grand Hotel reaches its fifth edition presenting a 100% digital project, an authentic experiment signed by Ludovica + Roberto Palomba.
The partnership with Mohd opens the possibility for an actual design shopping experience. The guests can easily purchase all the items and the furniture selected by the design duo.
The digital exhibition is online on grandhotel.elledecor.it from the 26th of November 2020 to the 31st of January 2021.
Ludovica+Roberto Palomba, co-founders of the PS+A studio based in Milan, have revised the project in the harmonic spirit of freedom and firmness, testing and experimenting with the most useful ideas in the field of hôtellerie and hospitality. Everything in the rigorous respect of the current concerns: social distancing and need for safety. Without, however, overlooking people’s need for connection, replaced with visual contact. Final result of the project is a spatial recreation of the hotel experience, a virtual conviviality settled in the digital dimension: from the live music, art, reading events, to the shopping experience.
Gianluca Mollura, CEO of Mohd, states: “We are glad to work in partnership with Elle Decor Italia for this project and to have collaborated with Ludovica+Roberto Palomba studio. A project we believe will be extraordinary, especially in consideration of the peculiar historical moment we are currently experiencing. We are confident our contribution will be meaningful in the fulfilment of the already outstanding digital experience, providing the possibility to live the Grand Hotel experience for a potentially endless number of people.”
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