70 years young: Kartell is still a step ahead, here are the innovations presented at the Salone del Mobile 2019

Happy birthday Kartell , the company founded seventy years ago by Giulio Castelli, celebrates 70 years of activity and does it in the name of technological innovation, introducing, for the Salone del Mobile 2019, two products that look to the future, with responsibility and awareness: the first chair designed by an artificial intelligence (on the cover) and the first piece made entirely of Bioplastic. Moreover, in 1999, Kartell was the first company to use polycarbonate in the production of furniture, giving way to a very long series of imitations and reinterpretations. This and other stories are at the center of the exhibition "The Art Side of Kartell", born from a project by Ferruccio Laviani, who curated it together with Rita Selvaggio, housed in the rooms of the Palazzo Reale in Milan from 10 April to 12 May.

It could only be Philippe Starck, a designer who perhaps more than others is associated with the innovative profile of Kartell, to christen the A.I. chair. The seat was designed using artificial intelligence, the Autodesk software, capable of synthesizing a series of features in an algorithm that corresponds to a chair design. "I, Kartell and Autodesk" - says Philippe Starck - "we asked a question to an artificial intelligence: Artificial Intelligence, would you know how to rest our body using the least amount of material? Artificial Intelligence, without culture, without memories, without influence, responded only with intelligence, its "artificial" intelligence. A.I. is the first chair designed outside our brain, out of our habits and how we are used to thinking. Thus, a new world opens up to us. Unlimited".

Innovating also means finding sustainable and better solutions for the environment, and this intention was expressed by Kartell with the Kartell loves the planet initiative, in which the first line of bioplastic furniture was presented, a natural material to the 100%, supplied by Bio.on, an Italian company that has therefore contributed to the creation of the famous container furniture designed in 1967 by Anna Castelli Ferrieri and become an icon of Kartell.

Also in the layout of the stand, Kartell has proved far-sighted and strategical, conceiving it as a walk of shop windows, each dedicated to an icon collection. In the image, the Kartell Flowers line, in which a floral fabric covers some of the historic Kartell chairs such as Clap and Foliage by Patricia Urquiola, Trix by Piero Lissoni and the new Cara chair by Philippe Starck in the outdoor version.

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